Apple Publishes New Job Offers. Target? Your Marketing Team

Apple never wide publicity took him to be announced, to sell their products, to conquer the users. That was one of the most popular ideas to the company environment. And without being false, you know that we users do much campaign without giving us account when talking about Apple and its products, the truth is that everything changes little by little. In addition, we did not have strong campaigns in some countries does not mean that in others, mainly United States, there them.

With the arrival of Angela Ahrendts as Vice President, senior Apple Retail, Musa Tariq and the extension of your marketing team now appear new job offers related to the marketing team.

Offer published on 8 August seeks to strengthen the team to enhance and attack both existing and potential customers, as well as strategic and emerging markets. A story that shows that times are changing, which is not worth with the gained income and Apple, as they say, is displaying the ears to Wolf despite its record results.

Samsung is the one who is doing more damage. For a user of Apple products from Korean manufacturer may be copies, of lower quality or the label that you want to use. But his ads, successful or not, get attention. One of the last, as a result of one of your ads where associated with iPhone users with the idea of eternal being connected to a charger, has gone a step further. Now, to the outlets, airports have placed stickers which boasts the S5 Galaxy battery.

It remains to be seen how to leverage all these new hires, what kind of actions carried out in social media and traditional advertising. But above all What we have prepared on issues of product. Because meetings and encounters with its commercial team are increasingly frequent. They know that they must tighten, deliver what the user seeks and attracting it again. And advertising was always the best way to capture the attention of users.

From our standpoint of users may not see it as well. But, at least in Spain, there is a sector of very broad and important to users who are stealing Apple other companies. They are users with a less-technical profile, less passionate about gadgets, but which involve a significant amount of revenue “ lost ”. So, in my opinion and with the latest information, advertising and presence of Apple will grow.

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