How Will Apple Get a Hold in the Midrange Market

Cheaper iPhones has been talked about for a long time, but now an emerging model for how Apple should get hold of mid-range customers.

Apple’s market share is declining, and there is now Android on three out of four smartphones sold worldwide.

One of the reasons for Android’s success is to be found in that sold piles of cheap Android smartphones, while Apple is in principle only have top models.

Apple usually sets the prices of “last year’s models” down a bit, but not enough, in relation to that, far from everybody will give large sums for a smartphone.Thus goes the Apple missed a potential growth, because smartphone market up to 2018 in mid-range and low-end segment, will expand more than the high-end market.

Many analysts have Council Apple to launch a low-cost iPhone, which the company has not so far done.

Old iPhones to be sold as new

Perhaps Apple has chosen a different approach to how to raise revenue in the new interesting segment. According to Bloomberg News, Apple has entered into an agreement with Dias Copr to perform an Exchange program.

Apple can then resell old refurbished phones, at a significantly lower price, and thus make the iPhone accessible to even more customers, writes our site.

Resale will only happen on immature and less developed markets, so there is no Cannibal at sales areas, where customers like to pay much money for the phones.

 

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