Online Service Paydirekt Will Bring Important Dealers on Board

The slow launched online service Paydirekt is a step: important dealer wins the joint ventures of the German banks, more shopping on the Internet offer. Have told to twelve large retailers with annual sales of 1.3 billion euros in the online trading to customers Paydirekt CEO Niklas Bartelt with shares

Well-known companies take part

Under the Paydirekt part-takers are the Internet shops of Deutsche Post and the fashion retailer’s Eagle, as well as the optics shipping , the Office supply retailer and bath shop Drugstore chain dm plans started at Paydirekt just in time for the holiday shopping season.

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Project has been running since October 2015

German banks and savings banks started Paydirekt last year. With the own Internet payment service they want to match wits with paypal and integrate the growing e-Commerce Bank customers. Paydirekt advantage: customers can process the online payments directly from their checking account. The data are thus at the local Bank and on servers in Germany.

Slow initial phase

Paydirekt comes very slowly in drive: after a first payment on the 17 August 2015 in the pilot phase the Hypo-Vereinsbank switched the service last November for their customers free. Followed by Deutsche Bank, Commerzbank and cooperative banks, the savings banks moved to with their many private customers in the spring. For the holiday shopping season sales strong Paydirekt was therefore much late advantage paypal.

Paypal as a great competitor

The hard launch is reflected in sheer numbers: while more than 16 million customers of the US service paypal in this country pay at over 50,000 online stores, Paydirekt offers only 160 dealers. The service has according to own currently 600,000 registered customers; each week get a five-digit number to.

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Offer so far rather small

The manageable range of retailers including a few well-known addresses is a weakness of Paydirekt. The retail giant Metro (with his brand of Media Markt and Saturn) wants to push this holiday season to do so first. At the moment the focus to attract dealers, Paydirekt Babu, Managing Director said. Starting in the autumn, you will establish more advertising to consumers to increase the number of users. We want to be a significant supplier in the Christmas business. (With material of the dpa)