What Is a Bicycle Brand?

Bike culture: Bicyclings Chief Editor Andreas Danielsson has visited the huge bike fair in Friedrichshafen and wonder in their leadership Chronicle what values really lie in a bicycle brand now.

After 27 years of excessive fascination with gadgets should my madness have cooled some now that I have become big and gotten insight. But that’s not the case. I am chemically interested in gadgets and innovation. Therefore, it is always exciting to go at large trade shows. Almost. After just half an hour at this years Eurobike I get a slump.

I get the feeling that where prohibited everything looks the same. Much the same sentiment that sometimes pops up when I think of the music that there are ten original songs and 40 million copies. In the short time I notice too many bikes with almost identical appearance and specification. All are black and 17.2 percent better at everything.

I wonder who pulled nit ticket and being forced to sell that bike is 17.2 percent worse than all the others? Or by the way, it shouldn’t be because all frames in principle comes from the same factory. And it is precisely that idea that makes me tired. And a little scared.

All the world’s production goes against that soon only a car factory, a shoe manufacturer, a dairy farmer and a guitar builder. So I do not want it, but at the same time, I am just as people at large – I want to have a lot of stuff for money. And with that attitude, you are highly involved in the development that is taking over the world.

Fixed setting is probably the wrong word. it is very much about the economic reality of most Live On my assets were unlimited, I had kicked off local manufacturers of everything I need. Locally produced, locally produced and närtillverkat. Things that have personality, soul and identity. And where the sender is both crazy and obsessed with his own ability (or inability) to save the world with his convictions. I want it, but at the same time, I would have good quality stuff.

“There is no Tour de France in China”

And this is where everything starts to get a little more complicated. China is the country which will soon control everything on two wheels. From that the quality was poor and patchy, uneven, has the best factories now keep an iron grip on the production. And from that manufacturing has been the only task is also developing the skills to become really high in Asia.

So high that even with strong brands are finding it difficult to compete with their own skills. The task that remains is that the market has already finished products under own flag – i.e. own stickers. And that’s really only here that Asia will never be competitive.

There is no Tour de France in China. There are no bearded Americans with black-white history in China. And Italy is not in China. Nor will the Eddy Merckx from the far East. It’s fundamentally wrong to buy gadgets that are made at the end of the world, of people who get beat up in salary, is obviously easy to repress for most people, including myself.

A lot of stuff for the money is a strong selling point. Paragraph. And as a consumer, you get a lot of performance for the money today – and the more you will get. The sad thing for us who do bike magazine is when everything but the stickers are similar to way too many brands. For what do we think about? It is the road from the factory floor to the consumer we write about — or whether the girl who bakes carbon frames with luxurious stickers get paid more than when she bakes the same frame with lågbudgetdekaler?

No, I’m ambivalent, both for what I think, how I should act and what we should recommend. One thing is for sure – I welcome antigeneriskt madness and strong identities.Cheer the diversity!

Gallery

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